Each year on Rosh Hashanah, “all inhabitants of the world pass before G‑d like a flock of sheep,” and it is decreed in the heavenly court “who shall live, and who shall die … who shall be impoverished, and who shall be enriched; who shall fall and who shall rise.

Since this is something serious, G-d gave us the entire month of Elul to reflect on the year gone by and prepare.  We are supposed to see where we went wrong and try to transform, to spend more time learning Torah, praying and giving charity.  To make it easier to judge us favorably, G-d illuminates His Thirteen Attributes of Mercy for us this month.

We pride ourselves on the fact that our 40-days project supports Torah scholars in Eretz Yisroel, increases prayer – at the holiest place on earth – and contributes tzedakka to the poor of Jerusalem.  It is the perfect blend of all 3 mitzvot we should be focusing on in Elul.  We also hope that it will truly help you in your goals to come close to the Almighty and to your life’s greatest potential.  Hashem wants you to succeed – and so do we!

If you haven’t already done so, this is your last chance to get your prayers to the Kotel for 40 days from Rosh Chodesh Elul through Yom Kippur.

May you be blessed with a sweet and happy New Year and may the world merit to see the destruction of evil and the prevalence of peace and morality once and for all,

Batya Burd

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